Unique in its offerings of both vintage and new. Shopping in Santa Rosa is a wonderful pastime.

Guest Blogger: Amber Lucas
I frequently visit my favorite shops for inspiration and to keep my closet in fresh rotation. As a style blogger I have learned that personal style isn’t something that requires a lot of money – rather it’s the hunt for an item that reflects your personality and lifestyle that is unique to you. I tend to gravitate towards a quirky print, often mixing it with a more modern piece to keep my outfit feeling current and fresh. Below I have listed 5 of my favorite shops and boutiques in Santa Rosa.
Liv Fashion Boutique, 620 4th Street 
Liv first opened its doors in Ukiah in 2006. They later opened their second store in Santa Rosa and have since added two more: one in San Francisco and the other in Lakeport. Owned and operated by sisters Olivia and Jillian, I go here to find of-the-moment trends, my favorite denim label Big Star, and high street labels such as Lush and Audrey. The sisters have created a fashion empire that shows no sign of slowing down. Their secret? Great clothing at reasonable prices, friendly staff, and stellar locations. I shop here for my Big Star jeans (the ‘Alex’ and ‘Dana’ mid-rise cuts from the 1974 collection are my favorites), billowy blouses, and my layering basics.
OutThereSR_AMused_blogJam Jar, 320 S. A Street 
The Jam Jar is located in the SofA neighborhood, one of my favorite spots in all of Santa Rosa. The area is oozing with art galleries, home to Atlas Coffee, spectacular brunching spots, and the sometimes shady but always beautiful Julliard Park. Jam Jar is part art gallery, part vintage jewelry finds, part flower shop. I shop here for stellar one-of-a-kind jewelry pieces, interior decor inspiration, and friendly conversation.
Ma Cherie et Moi, Montgomery Village 
Ma Cherie et Moi Boutique is packed floor to ceiling with French and European lingerie. The average bra is priced around $75. I, however, shop the sales and usually skip out of there a happy customer with my wallet still intact. With prices a little higher than Victoria’s Secret, the service and atmosphere are well worth the extra change, not to mention the joy you will have of owning a beautiful French lace piece you’re sure to love. Try to shop with Kornilia – you’ll be glad you did!
Simply Chic, 739 4th Street 
Rita has amassed an incredible collection of consignment, vintage, and designer finds. With insider connections in Los Angeles she has a store that is full of treasures simply waiting to be discovered; the key word being “discover.” With her main collection of designer goods put on display in the front window, one might be tempted to believe that there were no other treasures to be found. Not so! Give yourself a solid hour of time to dig through the bin of scarves and belts, and to carefully browse through the racks of clothing. Having patience here will always pay off big time: just last season I purchased a beautiful pair of red and yellow Prada heels in perfect condition, at a great price point.
Hot Couture, 101 3rd Street  
Hot Couture Vintage located in Railroad Square is one of those rare vintage shops that can excite both the vintage enthusiast as well as the novice. Expertly curated to the brim with items from the 1940’s to the 1980’s, there is something here for everyone. The store is gentleman friendly as well with top hats, bow ties, and wool blazers with leather elbow patches (a personal favorite of mine). I shop here for breezy summer dresses and quirky clip-on earrings. For more vintage shopping, take a trip around the corner to Skirt Chaser.
If you’re new to Santa Rosa, or usually reserve your shopping for places out of town, I hope that you will give these stores a visit! Many of them are within walking distance of each other and provide a great overview of what Santa Rosa has to offer. If possible, make a day out of visiting these locally owned stores – you’ll be glad you did!
Santa Rosa Resident and Out There Guest Blogger Amber Lucas offers fun insights into local fashion and lifestyle at www.amusedblog.com.